(Nashville, Tenn.) Thomas Nelson announced today that it will further intensify and maximize the immediate success of its “One Company” initiative. The company’s plans include creating a more comprehensive focus on non-fiction trade publishing, strengthening the focus on leadership, and adding additional resources into identified growth channels.
The One Company initiative, which was implemented on April 1 of this year, eliminated all imprints and reorganized publishing functions around consumer categories. With year-to-date publishing revenues trending well ahead of last year and current industry trends, Thomas Nelson has experienced solid success with its One Company strategy. In addition, the company has seen improved communication and collaboration within its organization. Within the industry, the One Company initiative has also helped elevate the visibility and brand recognition of key authors.
“We believe that we have gained significant momentum since the April transition,” said Tami Heim, Executive Vice President and Chief Publishing Officer of Thomas Nelson. “Now we want to build on this momentum to further capitalize on our growth opportunities.”
As a result, Thomas Nelson will create a more comprehensive focus on non-fiction trade publishing and development of key brands. Effective October 1, the company will combine the two non-fiction trade publishing groups that were led by David Dunham and David Moberg into a single group, The Non-Fiction Trade Book Group. This will enable Thomas Nelson to employ one strategy for all it non-fiction categories, and concentrate additional resources on strong and emerging categories.
David Moberg will lead the newly unified Non-Fiction Trade Book Group as Senior Vice President and Group Publisher. Over his 32-year distinguished publishing career, Moberg has worked with some of today’s greatest communicators including Max Lucado, Billy Graham, and Charles Swindoll. Under Moberg’s leadership, Larry Carpenter will direct all marketing initiatives as the Vice President of Marketing, Non-Fiction Trade Book Group. Carpenter recently joined Thomas Nelson after over two decades working in Christian book distribution.
In order to strengthen the level of service to key authors, Thomas Nelson will add three new positions to its Corporate Brands Group including a Vice President, Brand Management. The focus of these new positions will be to offer unparalleled service and brand management to this distinguished list of authors. And, to further reinforce the Thomas Nelson brand team, David Schroeder will move into the newly created position of Director of Marketing, Lucado. Schroeder has exemplified creativity and leadership as the Marketing Director for Business, and Culture, where he served as a guiding force in Denise Jackson’s book debuting at #1 on the New York Times best seller list.
As a marketing veteran, he has promoted films including “Pirates of the Caribbean,” “Passion of the Christ” and “Finding Nemo” for Walt Disney Pictures, DreamWorks, Warner Brothers and Paramount Pictures. With this transition, Damon Goude, currently Director of Marketing, General Interest and Lifestyle will acquire additional responsibility for the Business and Culture categories.
“We are excited about the opportunity to take One Company to the next level,” stated Michael S. Hyatt, President and CEO of Thomas Nelson. “These changes reinforce our on-going commitments to improving the level of service to our authors, strengthening identified growth channels, and exploring additional ways to achieve sustainable growth.”
Contact: Lindsey Nobles
Director of Corporate Communications
tel: (615) 902-1109
fax: (615) 902-1110
web: www.thomasnelson.com
e-mail: lnobles@thomasnelson.com
